USC MSEM — Drip Campaign Preview

10-email sequence for the Master of Sport & Entertainment Management (MSEM) and MBA/MSEM programs — College of Hospitality, Retail and Sport Management. Click any email to preview it.

Send Immediately · Upon Inquiry

Email 1 — Welcome & Spark Curiosity

Subject: You're one step closer to the world's top sport management programs

James Alami Warm welcome · Establish credibility

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Day 7

Email 2 — The "Why USC" Differentiator

Subject: Where sport business careers are built — not just taught

Dr. Stephen Shapiro Overcome "why this program?" objection

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Day 14

Email 3 — Student Story / Social Proof

Subject: "I had a job offer before graduation" — Lauren Greenfield, HRSM '12

Dr. Tom Regan Build emotional connection via peer story

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Day 21

Email 4 — Overcome Financial Concerns

Subject: Funding your degree: assistantships, fellowships & more

James Alami Address cost objection · Frame ROI

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Day 28

Email 5 — Career Outcomes

Subject: Sport marketing manager. Venue director. Talent manager. Which path is yours?

Dr. Christopher Harris Visualize post-degree future

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Day 35

Email 6 — Application Guidance & GRE Waiver

Subject: Your questions about applying — answered

Dr. Christopher Harris Reduce friction · Make applying achievable

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2 Weeks Before Deadline

Email 7 — Urgency & Personal Outreach

Subject: [First Name], your spot in the Class of 2027 is waiting

James Alami Convert fence-sitters · Deadline urgency

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Segment-Specific Emails

Triggered: Charlotte Interest Indicated at Inquiry

Email 9 — Charlotte Track

Subject: The #3 sport business city in America — and your classroom is in the middle of it

James Alami Charlotte assets · Modality flexibility

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Triggered: Online Interest Indicated at Inquiry

Email 10 — 100% Online Track

Subject: The world's #9 sport management degree — fully online, fully yours

Dr. Christopher Harris Online format · No compromises

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Behavioral Trigger

Triggered: 5 Days After MBA/MSEM Page Visit · No Application Started

Email 8 — MBA/MSEM Behavioral Trigger

Subject: You looked at the MBA/MSEM — let me show you exactly why it's worth it

Dr. Christopher Harris Intent-based · Dual-degree ROI

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