Hi {{First Name}},
When you chose to explore the online MSEM, you weren't settling for a lesser version — you were choosing the version that fits your life. Let me show you exactly what that means.
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This is the same degree. Not a separate "online version" with different faculty or a watered-down curriculum. The USC online MSEM carries the same #9 global ranking, the same world-class faculty, and the same credential as our in-person program. You don't trade quality for flexibility — you get both.
What the Online MSEM Gives You
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100% asynchronous — no scheduled login times, no fixed class hours. Complete coursework on your schedule, wherever you are in the world.
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Same expert faculty — you're taught by the same professors who taught in the in-person program, including faculty who've run NFL and NBA front offices.
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Access to in-person opportunities — industry conferences, on-campus seminars, and Charlotte networking events remain open to online students throughout the program.
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Same industry connections — our alumni network, industry partnerships (AEG, Live Nation, Learfield, Gamecock Athletics), and faculty relationships don't disappear because you're studying remotely.
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Focus areas that match the industry — marketing and sponsorship strategy; revenue generation and analytics; event and facility management; global entertainment leadership.
The Feature No Other Program Has
The online MSEM isn't just a mode of study — it's a safety net and a launch pad. Here's the path that makes our program genuinely unique:
Your MSEM — Any Combination of Modalities, Any Semester
Fall Semester
Columbia, SC — Begin on main campus, build cohort relationships and foundational coursework with faculty.
Or start fully online from day one.
Spring & Summer
Charlotte, NC (Uptown) or Online — Attend evening/hybrid courses in Uptown Charlotte while working with sport organizations there, or continue 100% online.
Job Offer Before You Finish?
Switch to 100% Online — Immediately — Get a position before completing your final hours? Move to fully asynchronous and finish on your terms, without delay.
No other ranked program in the world offers this.
Students can move between Columbia, Charlotte, and fully online across any semester — in either direction. You might start online, spend a semester in Charlotte to land a position, then finish online. Or go campus-first and transition out when the right opportunity arrives. The program adapts to your life — not the other way around.
Who the Online MSEM Is Built For
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Working Professionals
Already employed in sport or a related industry and want to level up without leaving your job.
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Geographic Flexibility
Living outside South Carolina or Charlotte and want access to a world-ranked program without relocating.
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Early Movers
Likely to land a position before graduation and need the freedom to finish on your own timeline.
"Flexibility and excellence — not a trade-off."
"The fully online MSEM is designed for professionals who want the best of both worlds. Students can complete a top-ranked program on their own schedule, while still gaining access to the same expert faculty, industry partnerships, and hands-on opportunities that define our in-person program."
— Dr. Stephen Shapiro, MSEM Program Director & Department Chair
Funding the Online Degree
Online students have access to the same fellowship options described in our funding email — including SPTE fellowships that cover in-state tuition with no work requirement. Graduate assistantships are also available on a limited basis for online students, with research and teaching tasks that can be completed remotely.
Questions about the online format, admission, or how to combine modalities? Reply to this email — I'm happy to walk you through it.
Christopher M. Harris, Ed.D.
Director of Graduate Marketing & Recruitment
College of Hospitality, Retail and Sport Management
University of South Carolina