Sport marketing manager. Venue director. Talent manager. Which path is yours?
Hi {{First Name}},
One of the most powerful things an MSEM gives you isn't just knowledge — it's optionality. The sport and entertainment industry is vast, and our graduates move into roles across every corner of it.
Career Paths Our Graduates TakeDrive brand awareness, fan engagement, and sponsorship strategy. Our sport marketing curriculum — taught by faculty with real front-office experience — puts you ahead of candidates from generic marketing programs.
Manage day-to-day operations of major facilities — budgets, staff, event execution. The MSEM's comprehensive venue management focus is unlike any other program in the nation.
Represent athletes, performers, and entertainers — managing contracts, PR, and brand strategy. With professors who've worked as agents and entertainment lawyers, you graduate knowing how deals actually get done.
Build and manage strategic partnerships between brands and sport/entertainment entities — one of the highest-growth career paths in the industry and one of our most common graduate placement areas.
Want to lead at the executive level? Consider the MBA/MSEM.
For those aiming at C-suite or general management roles, our dual degree pairs the world-ranked MSEM with an MBA from the Darla Moore School of Business — the #1 international MBA in the nation. Two degrees. Two years. One career-defining decision.
College of Hospitality, Retail and Sport Management
University of South Carolina