University of South Carolina
Behavioral Trigger  ·  MBA/MSEM Interest

You looked at the MBA/MSEM — let me show you exactly why it's worth it.

Sent automatically 5 days after a prospect visits the MBA/MSEM page without starting an application.

Hi {{First Name}},

I noticed you took a look at our MBA/MSEM dual degree and wanted to reach out personally — because I think it's one of the most underrated decisions a graduate student in our field can make.

The question I hear most: "Is it worth the extra year?" The honest answer is that it's not an extra year. It's the same two years — with two world-class degrees.

MSEM Only
  • #9 globally ranked sport management degree
  • Deep sport & entertainment curriculum
  • Industry faculty, hands-on experience
  • Opens sport/entertainment operations roles
MBA + MSEM
  • Everything in the MSEM, plus...
  • #1 international MBA (Darla Moore)
  • 12 shared credit hours — same timeline
  • Opens C-suite and cross-industry leadership
Factor MSEM MBA + MSEM
Duration ~2 years ~2 years
Degrees Earned 1 2
Career Flexibility Sport & Entertainment Sport, Entertainment + Business Leadership
Program Rank #9 Globally — SportBusiness #9 MSEM + #1 International MBA
Fellowship Funding SPTE fellowship available Moore School fellowships for top candidates

The MBA/MSEM was built for people who want to lead — not just participate.

The Darla Moore School of Business holds the #1 international MBA ranking in the nation. Paired with the world-ranked MSEM, you graduate with the credibility to walk into any boardroom in sport or entertainment. The programs share 12 credit hours — meaning you're not doing double the work. You're doing integrated work that results in twice the credential.

If the MBA/MSEM caught your eye for a reason, I'd love to hear about your goals. I have a few spots left for prospective student calls this week, including conversations specifically about the dual degree ROI and what funding looks like.

Or reply to this email — happy to answer any questions before you apply.


College of Hospitality, Retail and Sport Management
Christopher M. Harris, Ed.D.
Director of Graduate Marketing & Recruitment
College of Hospitality, Retail and Sport Management
University of South Carolina