Day 7 · Why USC
Where sport business careers are built — not just taught.
Hi {{First Name}},
The most common question I get is: "Why USC over other top programs?" Here's my honest answer.
Faculty with Real Front-Office ExperienceWe don't hire instructors who studied the industry — we hire people who ran it:
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Danny Morrison
Former President, Carolina Panthers · Former Athletic Director, TCU · Former Commissioner, Southern Conference
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Susan O'Malley, J.D.
First Female President of an NBA Franchise · Former President, Washington Sports Entertainment
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Dr. Tom Regan, Ed.D.
Program Director · 80+ economic impact studies for NFL, NASCAR, USTA, and collegiate programs
Our students don't observe the industry — they work in it. Through partnerships with organizations right here and beyond:
- Colonial Life Arena — USC's 18,000-seat multi-purpose arena
- Williams-Brice Stadium — 80,000-seat SEC football venue
- Gamecock Athletics — Ticketing, operations, and sponsorship experience
- AEG & Live Nation — Global entertainment industry access
- Learfield — Collegiate sports marketing and media
- Charlotte Sports Foundation — Major event management opportunities
"He has been a vital asset to USC Athletics and a great supporter of the Department of Sport and Entertainment Management. His career trajectory — from intern to Senior Associate AD — is a testament to what this program produces."
— Prof. Tom Regan, on Lance Grantham ('01) · Senior Associate AD, Gamecock Athletics
When you graduate, you don't just have a credential — you have relationships, experience, and a portfolio of real work in the industry.
Dr. Stephen Shapiro
Department Chair & MSEM Program Director
David and Nicole Tepper Dept. of Sport and Entertainment Management
University of South Carolina
David and Nicole Tepper Dept. of Sport and Entertainment Management
University of South Carolina