The #3 sport business city in America — and your classroom is in the middle of it.
A USC degree. An Uptown Charlotte address. The flexibility to build your career while you earn it.
Hi {{First Name}},
Since you expressed interest in the Charlotte option, I want to make sure you understand just how rare this opportunity is — and why we built it specifically for students like you.
Sports Business Journal ranks Charlotte behind only Dallas and New York. 28 active sport properties. 1,000+ sports media professionals. 15 top-tier motorsports teams — all in one market.
Source: Sports Business Journal, 2023
That ranking isn't just a talking point — it's the environment you'll be building your network and career in while you earn your degree. No other MSEM program in the country is embedded in a market like this.
Charlotte's Sport & Entertainment Industry AssetsCharlotte hosts the NBA All-Star Game, the Coca-Cola 600, ACC Tournaments, and college football championships. Major financial institutions — Bank of America, Ally, Truist, LendingTree — are among the most active sports sponsors in the country, and their headquarters are right there. This market doesn't just have teams; it has the entire ecosystem of sport business.
Confirmed Industry PartnersThis isn't just a Charlotte program — it's a program with no walls. Here's what a realistic path might look like for you:
Your MSEM. Your schedule. Any combination.
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Fall — Columbia, SC
Begin your cohort on the main campus. Build relationships with faculty, meet your classmates, get grounded in the program. -
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Spring & Summer — Charlotte, NC (Uptown)
Shift to Charlotte. Work embedded with a sport organization, attend evening and hybrid classes in Uptown, and build the industry network that will define your career. -
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If You Land a Position Early — Switch to 100% Online
Already got a job offer before you've finished your final credit hours? Complete the rest of your degree entirely online — fully asynchronous, on your schedule. No other ranked program in the country offers this.
Students can mix and match modalities — Columbia, Charlotte Uptown, and online — across any semester. The curriculum is the same. The credential is the same. The flexibility is unmatched.
Schedule & LocationClass Format: Courses are delivered in the evening and in hybrid format — designed specifically for working professionals already active in the Charlotte sport/entertainment market.
College of Hospitality, Retail and Sport Management
University of South Carolina